About

Origin story

My design origin story starts with paper maché at age 8. Something about making a thing out of almost nothing… the mess, the possibility, the surprise of what it became got under my skin in a way I didn't have language for yet. Fifteen years of professional practice later, I'm still chasing some version of that.

Most design problems split into brand or product. I'm most useful when they're the same problem, when the way something looks and the way it works need to feel like they came from the same place.

Origin story

Most design problems split into brand or product. I'm most useful when they're the same problem, when the way something looks and the way it works need to feel like they came from the same place.

Years designing across brand and product

Hours working inside complex systems

Assets and components shipped

User journeys mapped and refined

How I work

I build in the space between brand and interface where the visual decisions have real consequences and the system decisions have aesthetic ones.

That usually means collaborating closely with product managers, engineers, content designers, and marketing partners if I'm not already wearing all of those hats. This includes designing in code — prototyping in Claude, building in React, and shipping via PR.

Portfolio