A cohesive launch package

My design
approach

My design
approach

My design
approach

Designing for clarity and scale

Designing for clarity and scale

I work with teams to uncover where people hesitate, then shape experiences that remove friction and make progress feel natural. Much of my work centres on growth, onboarding, and product surfaces where clarity matters most.

After a while, you start to notice patterns. Most of the time, people don’t need more options — they need fewer questions.

Designing for clarity and scale

I work with teams to uncover where people hesitate, then shape experiences that remove friction and make progress feel natural. Much of my work centres on growth, onboarding, and product surfaces where clarity matters most.

After a while, you start to notice patterns. Most of the time, people don’t need more options — they need fewer questions.

Black and white image of people working at a table with laptops, showing hands gesturing during discussion of digital content displayed on screens, with fabrica® logo in the corner.
Black and white image of people working at a table with laptops, showing hands gesturing during discussion of digital content displayed on screens, with fabrica® logo in the corner.
Black and white image of people working at a table with laptops, showing hands gesturing during discussion of digital content displayed on screens, with fabrica® logo in the corner.
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Years designing across brand and product

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Years designing across brand and product

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Years designing across brand and product

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Hours working inside complex systems

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Hours working inside complex systems

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Hours working inside complex systems

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Assets and components shipped

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Assets and components shipped

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Assets and components shipped

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User journeys mapped and refined

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User journeys mapped and refined

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User journeys mapped and refined

How I work

How I work

How I work

I work in the messy middle between strategy and execution, brand and experience, focusing on clarity and forward momentum.

That usually means collaborating closely with product managers, engineers, content designers, and marketing partners. I care about alignment, clear rationale, and shipping work that feels intentional without being overworked.

Portfolio

Portfolio

Portfolio

Portfolio

Portfolio

Portfolio

Brands I've worked with

Brands I've worked with

Brands I've worked with

Experience

Experience

Experience

history

(2010-

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Role

Company

22-now

Senior Designer

Shopify

22-now

Senior Designer

Shopify

Senior Designer

Shopify

21-22

Product Designer

RBC Digital

21-22

Product Designer

RBC Digital

Product Designer

RBC Digital

19-21

UX/UI Designer

The Foundry by Monster

19-21

UX/UI Designer

The Foundry by Monster

UX/UI Designer

The Foundry by Monster

19-19

Art Director

Evolving Web

19-19

Art Director

Evolving Web

Art Director

Evolving Web

14-19

Creative Lead

Bell Media

14-19

Creative Lead

Bell Media

Creative Lead

Bell Media

13-14

Designer & Owner

Gentle Bull

13-14

Designer & Owner

Gentle Bull

Designer & Owner

Gentle Bull

11-13

Digital Graphic Designer

Zoom Media

11-13

Digital Graphic Designer

Zoom Media

Digital Graphic Designer

Zoom Media

10-11

Graphic Designer

Lufa Farms / Cypra Media

10-11

Graphic Designer

Lufa Farms / Cypra Media

Graphic Designer

Lufa Farms / Cypra Media

Want to talk design?

Let’s talk

I love to talk design, strategy, cats pretty much anytime 🤍

Dark gradiend background

Want to talk design?

Let’s talk

I love to talk design, strategy, cats pretty much anytime 🤍

Dark gradiend background

Want to talk design?

Let’s talk

I love to talk design, strategy, cats pretty much anytime 🤍

Dark gradiend background

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