A cohesive launch package
Design led, built to ship
I partnered with a content designer on voice and structure, and owned art direction, the layout system, illustrations, and the front-end build. Shopify's brand system carried the foundation. The page extended it into something that could hold a hero, a feature grid, a use-case narrative, a category browse, and an FAQ without feeling like a stack of unrelated modules.
Digital and physical, one business
A page built around two ideas: digital and physical belong together, and digital unlocks things physical can't. The "Pixels and packages, in one place" block puts a knitting pattern download inside a physical shipping box, which is the whole thesis in one image. The feature grid opens with instant delivery. The platform section connects digital selling to Shopify's international and channel infrastructure, so the pitch isn't "sell PDFs," it's "reach any buyer, anywhere, the moment they check out."
No handoff needed
A quick ship with no engineering resourcing needed. I designed the page and wrote the front-end, so nothing got lost between mockup and production.