A cohesive launch package
A system beyond a site
As Art Director at Evolving Web, I started with an audit, understanding what existed, what was inconsistent, and what patterns were worth keeping. From there I built a visual language from the ground up: colour, typography, grid, image treatment. Modular by design, with Drupal's content model in mind from the start so that the system would actually hold when editors used it without designer supervision. The goal wasn't just consistency. It was independence, a system the Foundation's team could operate confidently on their own.
One visual strategy. Every surface impacted.
A system with clear rules and reusable components. Fellow profiles, research features, event pages, all publishable without starting from scratch. The same design tokens and grid carried into print reports, event materials, and social graphics. One visual logic, every surface. The Foundation could now produce new communications without coming back to the design team for every piece.
A scalable framework for storytelling
The Foundation's team gained real independence, producing new assets confidently, without design support on every piece. The quality and coherence of their communications went up across the board. Within Evolving Web, this project became the model for how design systems could bridge brand and web for institutional clients. That kind of internal reference tends to mean the approach actually worked.