A cohesive launch package
Clarity, speed, and pragmatic collaboration
I worked across disciplines to align quickly with product, content, and engineering and keep decisions focused. With no time to involve motion design, I animated the hero interaction in Cursor to clearly communicate motion intent early and support a build-ready implementation. Given the speed of delivery, I prioritised clarity over cleverness, using hierarchy, pacing, and scannability to ensure the concept could be understood in seconds, not minutes.
Framing a new commerce model
A focused launch landing page that introduces Agentic Commerce in plain language, leads with benefits, and grounds an emerging concept in Shopify’s established visual and product language. The experience uses restrained, product-forward visuals and a motion-led hero to guide attention, build confidence, and drive action through strategically placed waitlist calls to action.
A strong foundation for early demand
The page shipped on time and is now live as the primary lead-generation surface for Agentic Commerce. While results are not yet available, the launch establishes a clear narrative, reduces perceived switching friction, and provides a strong foundation for iteration as performance data comes in.
