A cohesive launch package
Designing with collaboration at the core
I partnered closely with the lead designer to support the page with visual direction and refinement. Rather than reworking layouts, my focus was on strengthening hierarchy, improving balance, and elevating the overall visual confidence — ensuring the experience felt intentional, cohesive, and unmistakably Shopify.
Refining key moments
Visual polish was applied where it mattered most: the hero, feature sections, and supporting UI elements. Subtle adjustments to typography, spacing, contrast, and colour helped clarify the narrative and guide attention without adding visual noise or disrupting validated UX decisions.
Driving confidence and clarity
The final experience feels more considered and confident, reinforcing trust while showcasing creative flexibility. The work elevated the perceived quality of the page without expanding scope or timelines — a clear example of how visual direction can meaningfully impact product storytelling.
