A cohesive launch package

Website builder

Website builder

The challenge

Shopify wanted the Website Builder landing page to better communicate creative freedom and ease of use, while maintaining the clarity and trust expected from a core product surface. The structure and UX were already defined, but the visual execution needed refinement to fully deliver on the message.

Company

Shopify

Role

Visual direction support

Tools

Figma • Photoshop

My focus

Art direction • Asset creation

The challenge

Shopify wanted the Website Builder landing page to better communicate creative freedom and ease of use, while maintaining the clarity and trust expected from a core product surface. The structure and UX were already defined, but the visual execution needed refinement to fully deliver on the message.

Company

Shopify

Role

Visual direction support

Tools

Figma • Photoshop

My focus

Art direction • Asset creation

My approach

My approach

Fine-tuning

I partnered closely with the lead designer to support the page with visual direction and refinement. Rather than reworking layouts, my focus was on strengthening hierarchy, improving balance, and elevating the overall visual confidence — ensuring the experience felt intentional, cohesive, and unmistakably Shopify.

The solution

The solution

Small moves, big impact

Focused refinement on the hero, feature sections, and key UI moments. Typography tightened, contrast sharpened, spacing made more intentional. Nothing that disrupted what was working, everything aimed at making the message land with more conviction.

Outcomes

Outcomes

Driving confidence and clarity

The page shipped within scope and on time. What changed was harder to point to than a layout, the overall quality of attention. Sometimes the most useful thing a designer can do is make existing decisions feel fully committed to.

© 2026 Tif Flowers All rights reserved.