A cohesive launch package
Storytelling in a new landscape
I worked closely with a content designer from the start, before layouts, before visuals. Getting the messaging hierarchy right was the real design problem here. What does a WordPress site owner actually need to hear, and in what order? Once that was clear, the visual design had something solid to hold. In parallel, I developed brand assets for the plugin itself, keeping the visual language tight across the landing page, the product UI, and the marketing materials. Three surfaces, one coherent story.
One story, three value props
The landing page design was built around three things WordPress site owners actually care about: easy setup, better conversion, and security they don't have to think about. The page addresses agencies and developers separately, because their questions are different, and a one-size pitch loses both. The plugin assets give it a distinct enough visual identity to stand alone, while clearly sitting inside Shopify's world.
Positive early signals
No paid media. No social push. In the first three months: 1,200+ connections, 580+ new sign-ups through WordPress, and $28,000 in GMV from early merchants. The numbers validated the demand, but they also validated the clarity of the message. When a product is genuinely useful and the page explains it well, people find it.