A cohesive launch package
Designing with collaboration at the core
As a Senior Brand Designer on Shopify’s Growth team, I partnered closely with a content designer to shape the messaging strategy and content hierarchy for the landing page. This collaboration ensured the narrative spoke directly to WordPress site owners’ needs. I then designed the layout to balance product storytelling with credibility signals. In parallel, I supported the product designer by creating brand assets for the plugin itself, keeping visuals consistent across product, marketing, and landing experiences.
A cohesive launch package
The final solution brought together a dedicated landing page that highlighted ease of setup, conversion lift, and built-in security, paired with messaging crafted to make the plugin’s value clear and compelling. We also included content tailored to agencies and developers, ensuring the page spoke to multiple audiences. In addition, I developed brand assets for the plugin itself, aligning it with Shopify’s broader system while giving it a distinct identity that could stand on its own.
Driving adoption and trust
The Shopify plugin for WordPress launched with a cohesive brand and content framework that gave it immediate credibility. With no paid or social marketing, the plugin generated over 1,200 connections and more than 580 new sign-ups through WordPress in the first three months. Early merchants processed over $28,000 in GMV, validating both the demand and the clarity of the experience. The launch positioned Shopify as a trustworthy, conversion-focused alternative in the WordPress ecosystem while providing a scalable design foundation for future growth.
