A cohesive launch package
Designing a people-centred experience
As the lead UX/UI Designer at The Foundry by Monster.com, I was responsible for translating IKEA’s employer brand into a cohesive digital experience. I started by creating mood boards and visual directions rooted in IKEA’s iconic simplicity and optimism. I then developed wireframes, interaction patterns, and high-fidelity mockups that brought storytelling to the forefront—using photography, typography, and colour to express the brand’s values. Accessibility was prioritised throughout, ensuring the experience could be enjoyed by everyone.
An accessible and inviting career platform
The final design balanced IKEA’s clean aesthetic with moments of human warmth. Employee stories were presented alongside clear calls to action, encouraging people to imagine themselves as part of the IKEA family. A modular layout made the design scalable for localisation across markets, while maintaining consistency with IKEA’s global design language. The interface felt both professional and personal, an authentic reflection of IKEA’s culture.
Elevating IKEA’s employer brand online
The new careers experience strengthened IKEA’s position as an inclusive, forward-thinking employer. The design created a welcoming and accessible space that resonated with people across cultures and roles, leading to higher engagement and stronger alignment with the global brand identity. The project also became a visual benchmark for future employer branding sites produced by the Monster.com design team.
