A cohesive launch package
IKEA's iconic language, focused on people
Starting point: what does IKEA's famously direct, unpretentious visual language look like when it's about people, not furniture? The mood boards were rooted in that optimism, bright, open, honest. From there: wireframes, interaction patterns, high-fidelity. Accessibility wasn't a final pass. It was built into the design decisions from the start, which made it easier, not harder.
An accessible and inviting career platform
The final design balanced IKEA’s clean aesthetic with moments of human warmth. Employee stories were presented alongside clear calls to action, encouraging people to imagine themselves as part of the IKEA family. A modular layout made the design scalable for localisation across markets, while maintaining consistency with IKEA’s global design language. The interface felt both professional and personal, an authentic reflection of IKEA’s culture.
Elevating employer branding
The new careers website experience strengthened IKEA's position as an inclusive, forward-thinking employer in the US. The design created a welcoming and accessible space that resonated with people across cultures and roles, leading to higher engagement and stronger alignment with the global brand identity. The project also became a visual benchmark for future employer branding sites produced by the Monster.com design team.