A cohesive launch package
Turning heat and flavour into a bold visual identity
End-to-end from brief to label. I started with mood boards rooted in handcrafted spice markets and vintage matchbox labels, references that understood packaging as theatre. From there: logo explorations, a colour system built around heat (warm terracottas, punchy yellows, a pink that earns its place), and a typographic voice that's bold without being aggressive. Every decision was run through a single test: does this make you want to pick it up?
Made to be noticed
A logomark with presence, a colour system that does double duty as a flavour map. Each blend gets its own palette, so you can tell them apart from across a table. The packaging is designed to be touched: earthy textures, strong contrast, type that's legible at arm's length. The system extends to market displays and social content, so the brand holds together whether it's on a shelf, in someone's hand, or on a phone screen.
Bringing the brand’s heat to life
Launched at local markets during peak season and stood out immediately, which is the whole job when you're competing on a table full of other small-batch products. The feedback I heard back was that people kept coming back because they remembered the packaging. That's what a brand is supposed to do.